In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our opening sequence is a horror thriller. We used various conventions of a thriller genre in our media products opening sequence. We shot our film at night time because we wanted to create a more powerful and intense atmosphere than what could be accomplished with just normal lighting. This is common in thriller and horror films as dark lighting and general darkness can encourage fear. This can encourage fear because it represents the unknown and character coming back form the dead to haunt and kill. A thriller like the Grudge is a perfect example of this.
The road we chose to film the parts of the opening sequence at appeared as dark and terrifying we intended the film to be. This proved the location choice to be successful and film conventions helpful when it came to creating a powerful and intense atmosphere.
We used film conventions in terms of our camera shots. We showed a reasonable amount of close ups so the audience could observe and understand what kind of emotions the character were feeling during the opening sequence.
The main character of our film was certainly the most important aspect of each frame. They were never positioned to the left or right of the frame; we always positioned them in the centre of the frame. We believe this was the easiest and helpful way to show just how important the main character was, to an audience than knew very little or nothing at all about the film or its upcoming storyline.
We have also developed and challenged conventions through the presentation of our main character and other characters, using clothing and props.
In conclusion in our opening sequence we managed to use, develop and challenge film conventions. Using them easily added quality and atmosphere to our project. Whilst developing them using our creativity and added uniqueness and originality to it. Challenging the films conventions made the opening sequence more persuasive and unlike any other.
How does your production represent particular social groups?
A good way for our film to be presented to a social group is through age (character representation) props, clothing (mise en scene). As our target audience is teenagers all the characters in the film are teenagers. We chose to do this because we believe that the target audience would be able to relate to the character of our film. We also chose to portrayed violence in our film. This is because many people in society stereotype teenagers as being trouble makers and violent. Also our research has shown that teenagers enjoy watching films which consist of violence.
This is incredibly different to many horror/thriller films. We believe our film will draw the attention of many different types of people because it features ethnic cast.
What kind of media institution might distribute your media product and why?
Normally a major film companies such as; Lions Gate Entertainment, New Line Cinema and Screen Gems would distribute a film with a good storyline like ours. But the only thing that would keep a major film company from distributing our film is that the budget we had to make it was in fact very low. So because the budget of the film is very low, the quality is not good enough for a cinema distribution. So we decide that another way we could distribute our film is through social networking site like Facebook and Youtube.
Who knows our film might get many views on these social and may even create a buzz with could also catch the attention of a major film company that would want to invest in our film.
Who would be the audience for your media product?
Our film is aimed at young people aged 15-24. This is because our research shows that young people aged 15- 24 label Horror/ thriller as their ‘favourite’ genre. Horror thriller films are more entirely enjoyed by a younger audience between the ages of 15 and 24. This is possibly because young people like to place themselves in the situation that the in the film characters are in.
Also young people find horror/thrillers much more interesting to watch than other age groups due to their apparent requirement for healthy doses of excitement and thrills in the form of adrenaline.
Furthermore they are fond of let their imagination run wild and begin to think about the possibility that something like this could happen to them someday.
Horror/thriller films tend to provide the audience a sense of adrenaline rush. The adrenaline rush at times leads to favourable experience for the young person like screaming and hiding behind the seats
How did you attract your audience?
We attracted our audience through character representation, mise en scene, and by making the cast between the ages of our target audience. This allows the audience to be able to relate to the characters.
Also we attracted the audience by portraying violence in our film. Research shows that violence is one of the reasons why young people enjoy watching horror/thrillers.
Furthermore another way our film could have attracted our audience is because of its uniqueness and how the ethnic cast make the film very different it is to other horror/thrillers.
What have you learnt about technologies from the process of constructing this product?
I have gained great knowledge on the Adobe Premiere video editing software and filming equipment during the process of making our film. I successfully work a video camera and make use of its many features. I can also confidently the video camera on a tripod.
At the beginning of our preliminary task Apple Mac’s were completely alien to me due to the fact that we have been a firm Windows user for practically all our life. Getting to grips with the mouse was a challenge. But the more we used the Mac, the more we found the mouse and the different keys and icons easier to use.
When we were editing our opening sequence we found Adobe premiere, the editing software very challenging to use. As we were new to Mac’s in general, this made the whole task even more nerve-racking. After experimenting on the video editing we eventually we got used to the editing software and were able use a variety of tools for trimming, splicing, cutting and positioning clips across the timeline. Once completing this product I would say I find a Mac and its different software programs much easier to use and navigate, than I did before we started our preliminary task.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have gained a lot of knowledge and understanding from the time we were completing of our preliminary task till now. I have learnt how to operate a video camera, become aware of the different camera shots and angles used in filming, as well as the Adobe Premiere editing software application, and Apple Mac’s more confidently and efficiently.
While we were completing the preliminary task I came to understand the importance of filming and planning very quickly. Also when we started the preliminary task we were so excited to be doing something practical we began filming straight away and we got most of our shots in one session. This was to our advantage when it came to editing as we had nearly all of the shots needed to put our film together.
Since we were able to film most of our shots in one session there was not a lot of film time required for the rest of our shots which would make our opening sequence complete. Because we were able to get the filming done very quickly, we were able to edit everything before the half term holiday.
In conclusion I have learnt a remarkable amount between the completion of our preliminary task about; planning, filming and media in general. It has been a pleasure completing my coursework alongside the members of my group. I believe I have made huge progress practical wise, and I also believe I have gained good knowledge and understanding of the different theories, camera shot and angles, and character representation


















